The Royal Sun Alliance Group is a large UK non-life insurer.
It has a debt programme to help fund its operations
http://www.rsagroup.com/investors/bond-investors/
The outstanding debt that is issued in bonds by RSA Group is:-
Total loan capital £1,254 Million.
This is made up of:-
£5m in Subordinated guaranteed US$ bonds [The rate of interest payable on the bonds is 8.95%]
£359m Perpetual guaranteed subordinated securities [rate of interest payable is 6.701%]
£496m Guaranteed subordinated step-up notes due 2039 [bear interest at a fixed rate of 9.375%]
£394m Guaranteed subordinated notes due 2045 (GBP) [bear a fixed rate of 5.125%]
One can see the debt holders (bond holders) are getting a massive interest rate (coupon) for holding RSA Debt.