The highly regarded Life Assurance and Asset Manager, Standard Life PLC, has a Debt Investor programme to borrow money on the bond market to attract investors who are seeking a fixed income.
http://www.standardlife.com/debt_investors/subordinated_debt.html
It has 3 funding programmes:-
£500m @6.75%
£300m @6.546%
£500m @5.5%
So borrowings of £1.3 Billion paying the bond holders over 5%.
An incredible yield from a company with over £300 Billion under management