A new mortgage lender has opened up for business.

http://www.vidahomeloans.co.uk/

Founded and financed by Belmont Green

http://www.belmontgreen.co.uk/

Vida Homeloans will be a wholesale-funded lender that will only distribute through intermediaries, the source of capital is Pine Brook, which is a New York-based private equity firm.

http://www.pinebrookpartners.com/

It’s customer based will be the self-employed, contractors, employees with a short work histories, buy together for more than two applicants and borrowing in or into retirement.

More customer choice, and a mortgage provider for customers traditionally shut out of the mortgage market.